Our story
About So Good Baits
A focused bait lineup, backed by people who fish.
What So Good Baits is built around
We keep our color palette focused on purpose. Instead of chasing each new must-have shade, we draw on tournament-proven patterns built over more than 30 years on the water. The goal is to give you confidence in what you tie on—not overwhelm you with endless variations.
So Good Baits is an EcomQwik brand of hand-poured soft plastic fishing baits. The lineup brings together 18 profiles and a shared set of 18 colors, with a softer plastic blend and the OG So Good scent blend at the center of the product approach.
The goal is useful choice: a compact Reaper when you want a smaller finesse profile, a Chunk when a short jig trailer is the job, or a longer worm when the body and tail shape suit your setup. Each product page explains those differences so you can compare the baits before filling your tackle box.
Poured one bait at a time
We enjoy the details in these baits: fine red flake coming to life in Black Cherry, the curve of a grub's tail, and the feel of the softer plastic. Each bait is poured by hand, one at a time.
Our hand-poured difference page takes a closer look at the colors and the craft behind the finished bait.
Who is behind the store
Bill Bass operates EcomQwik in Cedar Falls, Iowa. Alongside So Good Baits, Bill also offers Qwik Fishing, Doug’s Custom Lures, and Gator Eyes Lights. His fishing background ranges from trout and crappie to bass and northern Minnesota trips. This dedicated SGB store keeps the focus on our hand-poured profiles, colors, and pack options.
The contact page connects you with the business behind the store. Questions about a profile, a color, or an order belong with a real person who can help you make the next decision.
Built for replenishment and comparison
Standard bags use So Good Baits packaging and let you mix profiles and colors across the quantity breaks. Bulk packs put 30 or 60 baits of one selected profile and color in a freezer-style bag. Those choices serve different packing needs while keeping the bait selection clear.
Explore the profile guide or compare standard bags and bulk packs. For order timing and shipping charges, use the shipping page.
Color. Texture. The little details.
The baits behind the story
Photos advance automatically. Swipe or use the arrows; select a photo to enlarge.
Photo 1 of 10Images may not reflect actual pack quantity. Choose your exact profile and color on the product page.