Color guide
18 colors, chosen for confidence—not for the latest trend.
The So Good palette
01 / 18 colors
Classic watermelon with a couple proprietary secrets. Two sizes of red flake come to life in sunlit water.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
02 / 18 colors
Deep black bait with the subtle flash of medium blue flake, a classic combo.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
03 / 18 colors
Intensely black bait with fine red flake that comes alive in the sunlight.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
04 / 18 colors
Our version of motor oil with a generous amount of solid red flake, a favorite of many of our customers.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
05 / 18 colors
A proprietary color mixture, this lands at kind of a grey/green color when coupled with 4 different flake colors, this one catches a TON of fish.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
06 / 18 colors
An intense cranberry red coupled with classic black flake. One of our newest colors that is proving itself every day.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
07 / 18 colors
Intense watermelon with a touch of black and two sizes of black flake. A workhorse.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
08 / 18 colors
We could tell you, but, well, you know. This lands between a watermelon and a green pumpkin and lands as a proven producer with classic black flake.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
09 / 18 colors
The comfy bluejeans of bait colors. Intense green pumpkin color with black flake. It just works.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
10 / 18 colors
Another basic, just intensified. Deep purple color with aqua green flake.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
11 / 18 colors
A fairly opaque black with two sizes of blue and gold flake, one of our most popular production colors.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
12 / 18 colors
A chocolate brown with generous amounts of black and gold flake in two sizes.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
13 / 18 colors
A deep, dark combo of black and blue with a touch of pearl and medium sized black and blue glitter.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
14 / 18 colors
Lots of white, lots of pearl, and fine gold and silver flake.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
15 / 18 colors
When you first look at this color, you might think it is a little much. A greenish brown color packed with silver, chartreuse, gold, and black flake, this color works.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
16 / 18 colors
An earthy reddish brown/orange with black flake, a very natural looking color.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
17 / 18 colors
A subtler green with a touch of pearl, highlighted by green and black flake. This one continues to get more popular.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.
18 / 18 colors
Smoked plastic coupled with a medium purple flake. Simple, classic beauty.
Choose a profile for this color →Color preview shows the finish; select your exact profile and color on its product page.Select a photo to enlarge. Read all color descriptions below.
Why 18 colors? Because a color needs to earn its place. Our lineup draws on tournament-proven patterns with more than 30 years on the water, not a new flavor-of-the-day shade every month. It gives you thoughtful choices in base tones, flake, and contrast without turning color selection into a guessing game.
A color selection changes the base tone, opacity, pearl, and flake combination; it does not change the selected bait's profile or pack count. Compare the named colors below, then use the profile-specific preview to see the available photograph or placeholder.
Water clarity, background, and available light can change how a color appears. Screens and photography also affect the appearance of pearl and flake. Use these descriptions to understand the combination rather than treating a screen image as an exact match in every light.
For a familiar green or brown base, compare Green Pumpkin Black, the watermelon colors, Pumpkin Pie, and Payday. For darker bodies with flake contrast, compare Black and Blue, Black Cherry, Junebug, Mimic, and Pearl Blue. Pearly Shad is the white-and-pearl choice. Bluegill, Perch, and Qwik Catch offer different mixed-tone options.
Those groups describe the colors; they are not rules that restrict a color to one species or water condition. If you have an established confidence color, start by matching the body and rig you need, then compare a second color by the trait you want to change.
Classic watermelon with a couple proprietary secrets. Two sizes of red flake come to life in sunlit water.
Deep black bait with the subtle flash of medium blue flake, a classic combo.
Intensely black bait with fine red flake that comes alive in the sunlight.
Our version of motor oil with a generous amount of solid red flake, a favorite of many of our customers.
A proprietary color mixture, this lands at kind of a grey/green color when coupled with 4 different flake colors, this one catches a TON of fish.
An intense cranberry red coupled with classic black flake. One of our newest colors that is proving itself every day.
Intense watermelon with a touch of black and two sizes of black flake. A workhorse.
We could tell you, but, well, you know. This lands between a watermelon and a green pumpkin and lands as a proven producer with classic black flake.
The comfy bluejeans of bait colors. Intense green pumpkin color with black flake. It just works.
Another basic, just intensified. Deep purple color with aqua green flake.
A fairly opaque black with two sizes of blue and gold flake, one of our most popular production colors.
A chocolate brown with generous amounts of black and gold flake in two sizes.
A deep, dark combo of black and blue with a touch of pearl and medium sized black and blue glitter.
Lots of white, lots of pearl, and fine gold and silver flake.
When you first look at this color, you might think it is a little much. A greenish brown color packed with silver, chartreuse, gold, and black flake, this color works.
An earthy reddish brown/orange with black flake, a very natural looking color.
A subtler green with a touch of pearl, highlighted by green and black flake. This one continues to get more popular.
Smoked plastic coupled with a medium purple flake. Simple, classic beauty.